The press gave it extensive coverage, with follow-up articles and interviews, including two video interviews that are available on the consortium website.
This effort accomplished two important objectives. First, it drove home the message that SOI delivers lower power. Secondly, it was a timely, socially responsible message on behalf of our industry. This message continues to gained traction. The SOI: Simply Greener logo is freely available on the website. Members and supporters are encouraged to download it for continued use in their own presentations.